Sevilla seeks stadium revenue hike

Spanish football club Sevilla is aiming to generate an extra €1.7m (£1.4m/$1.8m) per season through its events business, matchday experiences, and tours of the Ramón Sánchez-Pizjuán stadium.

The club is aiming to make as much use of the stadium as possible on non-match days as well as match days, by turning it into a space for leisure, culture and entertainment that is active year-round.

In the 2022-23 season, Sevilla recorded 77,000 visitors to attend guided tours at the stadium which represented a 49 per cent increase in revenue compared to the previous campaign.

For the current season, Sevilla is hoping to raise that number to at least 100,000 to mark a year-on-year increase of more than 40 per cent.

“The club wants to increase its income both on match days and on days when there are no matches; it plans to do so with new products and services, both B2B and B2C, outside of the classic sources of income such as the sale of season tickets, ticketing, hospitality and food & beverage,” a source close to the club said, as reported by Palco23.

These types of experience will consist of meet and greets with players, photos at the end of a match, and even taking part in warm-ups. The prices for these sorts of packages will range from €45 to €1,100.

Sevilla finished the 2022-23 season with losses of €19.3m which translated to a 22.2 per cent decrease.

This was put down to additional costs in the first team, while club president José María del Nido Carrasco says there was inefficient spending of around €40m.

Sevilla is currently planning on upgrading its stadium, which will incorporate a capacity increase from 43,833 to around 55,000, with work set to begin on June 1, 2026.